Twee on the rise...

The word twee started life meaning pretty or nice and derived from the sound a small child might make when attempting to pronounce the word ‘sweet’. Apparently, twee in fashion and style of entertainment is back and is among us.

Zooey Deschanel, for example, is holding her own style with her kooky, girlish persona in TV sitcom New Girl. And then there is director Wes Anderson, and his elaborately quirky, retro aesthetic.

Many up and rising stars in the fashion world are designing with “super dreamy” in mind, embracing and reclaiming whimsy. If you think about it, cutsie has been slowly coming back into our lives with cute kittens, puppies, owls and other cute motifs taking over the facebook posts, t-shirts and home goods.

According to designer Danielle Romerill in this BBC article, the ascendant of whimsical fashion now is “like all fashion it is a reaction to what has come before, a change of direction from the body-con sexiness that we had for a while and then there was super-paired-back minimalism, so this feels new – upbeat, fresh, light-hearted and optimistic.”

Have you been seeing this trend around you?