2014 Word of the Year - Culture!!

We are excited to find that Merriam-Webster dictionary announced this year's Word of the Year is "Culture"!! Being in the industry that talks about, and promotes cultural understanding and the importance of cultural awareness, it is very exciting to see that the rest of the world is becoming more and more interested in culture and how it affects our lives. The short article on the Merriam-Webster website states, "The term conveys a kind of academic attention to systematic behavior and allows us to identify and isolate an idea, issue, or group: we speak of a "culture of transparency" or "consumer culture." This is exactly what Unicultural® training programs focus on, understanding where culture is formed, and how it is displayed in our ideas, efforts and behavior. 

We feel this is such an exciting time to be in this industry, where cultural understanding is such a crucial part of globalization, not just the knowledge of "other cultures" but utilizing certain metric tools to move forward in our efforts to understand, relate and connect with pretty much anyone in the world. 

We want to take this opportunity to thank everyone that has supported Hansa One and the Unicultural® trainings, and we hope to continue our cooperation together in the coming years promoting cultural understanding!

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